Global Distribution

IndiaCast is visibly one of the fastest growing South Asian media companies in Middle East & Africa with a diverse business spanning Affiliate Distribution, Ad Sales, Content Syndication, Brand Solutions, Online & Live events. Reaching to more than 700,000 households across Middle East & Africa, we have 21 channels listed on the major platforms like Etisalat, Du, Ooredoo, Yupp TV , Mauritius Telecom, Parabole Maurice, Canal + , DSTV, ZAP TV, Star SAT, Azam TV, Zuku TV, Top Star, Star Times; to name a few.

Headquartered in London we distribute 4 popular television channels – Colors, Colors Rishtey, Colors Cineplex and Colors Gujarati. Available over 15 million homes, Colors and Colors Rishtey have consistently, over the years, maintained their position in the top viewed Hindi channels based on viewership by BARB. Colors Gujarati, launched in June 2021, is amongst the top 3 secondary GECs in UK. To cater to the rapidly growing digital video on demand category, we have also entered with VOOT in UK.

Indiacast South Asia manages all Viacom18 / TV18 channels including the flagship brand Colors , MTV India, MTV Beats , Nick, Nick Jr. Sonic Nickelodeon, Vh1, Comedy Central , Colors Infinity & Colors Bangla from the Viacom18 slate and History TV18 & News18from TV18 . The Channels are available with leading Service Providers in region including Dialog TV and PEO TV in Sri Lanka; Medianet, Dhiraagu and Public Service Media (PSM) in Maldives ; Dish Home , Broadlink , NITV , Subisu Cablenet, SIM TV in Nepal ; Real VU , Jadoo Broadband, Digi 21, Chittagong Multi Channel , BCL in Bangladesh. Indiacast is represented by DSN (Digital System of Nepal) and Digijadoo for Analogue & Digital Cable and IPTV Operators.

IndiaCast manages distribution for 10+ leading channels including Colors, Colors Rishtey, Colors Tamil, MTV India and News18 available on leading platforms in Singapore, Australia, New Zealand, Malaysia, Indonesia, Thailand, Japan, South Korea ,Fiji, Hong Kong , Bangladesh, Nepal & Sri Lanka.

IndiaCast’ is India’s first multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 & Viacom18. IndiaCast mandate includes Domestic Distribution, Placement Services, International Channel Distribution & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group company channels & content.. Our content is symbolic of the core culture and diversity of India, our approach has always been global. “Indian-ness” appeals magnificently across the globe and we seek to captivate audiences from all walks of life, in India & overseas by our compelling storytelling. Our series are a perfect blend of emotion, drama and variety which are synonymous to almost all cultures in the world. Our network’s flagship channel “Colors” has been a category definer in the Hindi Entertainment genre and is known for bringing in the most differentiated drama series. Our shows encapsulate a social message which are relevant to most cultures across the world. Balika Vadhu (The young Bride), Uttaran (Second hand), Ashoka (The Great Emperor), Udann (A Leap of hope) are some of our path breaking series in India as well as on international territories. Our in-house productions (from MTV India) have built iconic shows like ‘Roadies’ & ‘Splitsvilla’. These shows have become cult properties in India and the formats are also being considered by many international production houses. With more than 30000 hours of engaging content we syndicate to nearly 125 countries in more than 30+ languages.